Bus Time Bloggin’ – Bombardment

It’s a little unsettling just how many messages we’re bombarded with in a single day, much less over a few weeks or months. If I remember correctly from my office on wheels, I think it’s 55,000 on an average day? That’s a pretty penny’s worth of ad buys.

The shocking part about the bombardment that we face daily is that it’s not just from ads — it’s from essentially anything and everything we look at, including nearly every person we run into during our daily routine, including strangers. If you sit down and break down ow many messages and cues you take in on your walkabout, it’s probably pretty close to this Simpsons clip.

Well, I’m guessing it’s a little less painful, but you get the point. Messages are everywhere, and breaking through the noise — in a positive or negative way — isn’t  easy. This doesn’t just apply to things like ads, but it also works for anything where there are parties competing for a  relatively scarce objective or goal. Competing job applicants, rival products, competition hopefuls — the list goes on.

There’s a lot out there to cut through — how something sets itself apart, or defines itself relative to its competition, is key. Doesn’t matter if it’s people, products, or people products. Consider it a reminder to point out your niche and go after it.

– Mike

PS – I’m cutting through the noise pretty well on my bus, judging by the looks I’m getting. The looks you get when writing on the bus are pretty priceless. A little bit of confusion, a little  bit “look at that hipster doofus, thinking he’s better than me” (or so I infer). In any case, this format is working for me, and I hope it is for you, as well. Hit me in the comments to let me know what you think.