Movie Mantra: Why You Should “Wanna Go Fast”

This quote is the  guiding light for fictional NASCAR driver Ricky Bobby of  “Talladega Nights: The Ballad of Ricky Bobby.” Ricky Bobby lives the majority of his life by this mantra, and with Will Ferrell in the driver’s seat, gets hilarious results.

The main reason I chose to spotlight this line is because it actually rings true when applied to marketing and communications. If you ain’t first — whether it’s a brand new marketing concept, product development, or crisis communications — there’s a good chance you may as well be last.

Another reason I chose this? Because it’s a pretty funny flick. Don’t need a better reason than that, personally.