Ad Crossover: Corporate Express #1 Corrugated Paper Clips

This post’s title is more bad ass than the topic it’s about seems, but I’m proud of it (and looking for feedback on it) nevertheless.

It’s not my best work ever, but I think it’s pretty decent. Although I’m in the Public Relations “stream” for Creative Communications, we do engage in some crossover work with the Advertising “stream” since the two fields are closely related. Here’s an ad for, as the title suggests, Corporate Express #1 Corrugated Paper Clips. This is a tribute Ogilvy ad, and I tried to spice it up by keeping it current and modern despite the ‘homage’ nature of the ad.

Let me know what you think of the ad! Drop me a line in the comments. Here’s a look at the ad, and the copy is below:

Great or Greatest?

Corporate Express #1 Corrugated Paper Clips Have Changed Mankind’s Course in History

Fire. The wheel. And Corporate Express #1 Corrugated Paper Clips.

Few inventions have changed the course of history as much as Corporate Express #1 Corrugated Paper Clips. That’s because they’re more than just paper clips – each corrugation on each clip is put in by our paper clip-loving staff out of a never-ending strive for quality.

Don’t believe us? Just take a look at why Corporate Express #1 Corrugated Paper Clips have streamlined and changed the course of mankind:

Strengthened Kung-Fu Grip ™: Corporate Express #1 Corrugated Paper Clips engineers have perfected the gripping strength of these steel tongs to make sure that your documents are kept together with the utmost gripping power possible. Remember your G.I. JOE action figure? Yeah. That much grip.

Sleek, Corrugated Cut: the cut in Corporate Express #1 Corrugated Paper Clips make them as aerodynamic as possible in office supply technologies. The corrugation allows for easy grip and lift by your hands, and the sleek form lets one effortlessly slide them onto even the roughest of files, documents and more while maintaining the professional look you know and love.

Forged From Powerful Steel: only the finest metals go into each and every Corporate Express #1 Corrugated Paper Clips. Forged from metal alloys similar to those in the most impeccable of vehicles, they are extremely durable and only break at the tremendous will of their owner. This helps the clip double as a pick for a lock by being powerful but bendable. We think.

Easy To Use: the intuitive form of the Corporate Express #1 Corrugated Paper Clips make them so easy to use that a child could figure it out. Once you have one in your hands, you’ll know exactly what to do with it to maximum efficiency, compiling and protecting all of your documents immediately. It’s that simple.

These features and more have helped the Corporate Express #1 Corrugated Paper Clips revolutionize the office world, and make organization troubles a thing of the past. Files will never be lost again; reports will remain intact forever; and your art will stay as pristine and immobile as the day you first attached the clips in that perfect spot on your wall.

A new horizon awaits you in the world of Corporate Express #1 Corrugated Paper Clips.